Artificial intelligence (AI) is revolutionizing the world, and the use of AI tools is becoming increasingly important. Their ability to assist in various tasks and decision-making processes will increase in importance to businesses.
Social media marketing will continue to be crucial. Nigerian brands will engage their markets more on social media and therefore invest more.
Everyone knows the importance of good and robust blog content in digital marketing. The impact will grow in 2024, and getting to connect to the pain points of the target market will be invaluable.
In many markets around the world, marketers will build stronger strategies around retaining their existing customer base, while exploring increases in market share.
Videos connect to online consumers perhaps more than any other medium. Instagram, TikToks, YouTube short videos will continue to impact purchase decisions greatly.
Showcasing brand values and opinions on topics that are relevant and appealing to their audience will be key to marketers.
Presented by Philip Kotler and Alexander Chernev, this book has hundreds of pages of on current marketing topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management and how to build strong brands; covering both fundamental and advanced topics in marketing management.
It covers issues/topics on digital transformation and data analytics, as well as the strategic and tactical aspects of effective marketing. Additionally, it delves extensively into how to engender and manage business growth touching on targeting customers to designing effective marketing channels to developing connecting value proposition.
It is a must-read book for everyone who desire to gain comprehensive competencies in marketing, and business leaders who aim to take their business to the next level of market growth.