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7 Tricks That’ll Help Your Digital Marketing Initiatives

7 TRICKS THAT’LL HELP YOUR DIGITAL MARKETING Digital marketing is wide, dynamic, yet evolving. If you understand the right strategies and implement them well, success is close by. The following tips can help you succeed in your digital marketing initiatives. Search Engine (Google) Submission Search engine submission is the process of making a request to […]

Effective Leadership and The Sacrifice of Self Abandonment

In his book “Leadership is an Art”, Max De Pree, the charismatic former CEO of centurial and highly reputed American furniture manufacturing company – Herman Miller, tells the posthumous story of an employee (a millwright) who had worked in the company for several years. On a condolence visit to the family, the late millwright’s wife […]

Peculiarities of Consulting For SMEs In Nigeria

SME Consultants in Nigeria

Consulting for SMEs in Nigeria requires – among other skills – peculiar understanding of the national and business terrain, and the tenacity to see things through. Small and Medium Enterprises (SMEs) play a crucial role in most economies of the world – particularly those of developing countries. According to World Bank figures, up to 70% […]

Why Some Businesses Thrive Where Others Fail

If you don’t understand the details of your business, you’re going to fail – Jeff Bezoz A few years back I was sitting with a middle-aged entrepreneur in Lagos who had invested tremendous resources of money, time and efforts in his venture but was enormously frustrated that despite the amount of investment he had put […]