A Book by Peter Thiel with BLAKE MASTERS
Courtesy: https://accessorytosuccess.com
Read Before Starting A Business
Zero to One is a spectacular book for entrepreneurs, solopreneurs, intrapreneurs, and all others in business. No matter whether you’re involved in an established business that is growing or a startup that is merely off the ground. Persons debating what kind of business to start or thinking about starting a business from home, will find many unique and thought-provoking perspectives in this book. Some of the wonderful ideas and principles within these pages can be applied immediately in one’s life and business.
The book is about questions you must ask and answer to succeed in the business of doing new things. What follows is not a manual or a record of knowledge, but an exercise in thinking. It has you hooked from the first page and will keep you thinking and reflecting on the many points it makes, long after you finish reading the book.
Top of Form
Bottom of Form
Top of Form
Bottom of Form
Learn What Kind Of Business To Start
- Going from nothing to something – i.e. zero to one
- Importance of growing vertically (doing new things) as against growing horizontally (copying things that work)
- Importance of sales and an effective sales strategy
- Importance of establishing a monopolistic dominance – innovate always
- Shun competition as it limits innovation and profits
- Power of being a visionary
- Power law behind venture capitalism
- The 7 important questions to success
Zero To One Book Summary
Billionaire author Peter Thiel knows what it takes to succeed. Though sales people don’t have a romantic reputation and are oftentimes dismissed by tech savvy or operations people, Peter knows just how important sales are to the success of any company. He dedicates an entire section of his book to the topic.
As a business owner it is important to have a plan to sell your product. If your startups rely on cold calling and that’s it you need to be thinking about how to create a flow that leverages the power of the internet. Having a lead acquisition strategy in place is what will make your endeavor scalable. Acquiring customers is hard and you need to address this problem by developing a systematic solution.
