7 TRICKS THAT’LL HELP YOUR DIGITAL MARKETING
Digital marketing is wide, dynamic, yet evolving. If you understand the right strategies and implement them well, success is close by. The following tips can help you succeed in your digital marketing initiatives.
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Search Engine (Google) Submission
Search engine submission is the process of making a request to a search engine that a website be included in its index. To submit your website to Google, you can either add an updated sitemap to your Google account, or submit an indexing request for the desired URL through Fetch as Google. Both processes require site owners to register with Google Search Console. Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.
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Online Business Directory listings
A business directory is an online registry of businesses where names and other information about businesses are listed and made available to be searched and seen online. Online business directories can be a powerful tool for online marketing and consequently boosting sales.
You however need to have an understanding of:
- How a business directory works
- The best directory for your business. Where would you get the highest mileage? Should it be a specific niche directory or a generic multiple niche directory
- Why you’re using a particular business directory
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Social Bookmarking Submissions
Social bookmarking involves storing your links on online bookmarking sites. Social bookmarking increases search engine visibility thereby giving product/services free online promotion. They are considered as good backlinks and are therefore increase SEO value. Note that great content will help your social bookmarking efforts.
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Articles and Blog postings
Creating and posting rich articles and blogs go a long way in brand recognition and Search Engine Optimisation. Search engines particularly favour sites that regularly post good contents.
Advantages of articles and postings include:
- Trust-building and loyalty for your business
- Online visibility for your business
- Available Indexing Materials
- Enhanced User Engagement
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Backlinking/Interlinking
Other factors/actions that may help your digital marketing efforts are:
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Competitors benchmarking and competitors analysis are as relevant in digital marketing as it is in developing a business strategy
